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Despite efforts to sway officials in China, IMAX confirms that The Dark Knight Rises and The...

Despite efforts to sway officials in China, IMAX confirms that The Dark Knight Rises and The Amazing Spider-Man will be released on the same day in the nation. Piper Jaffray says the development will impact the company's global Q3 box office haul, but keeps its Overweight rating and $32 price target in place on the firm's long-term potential. Also impacted to a degree by the dual release: Sony (SNE -1.2%) and Time Warner (TWX +0.1%).
Comments (2)
  • nuatthis
    , contributor
    Comments (50) | Send Message
     
    Doesn't the evaluation of whether the double release on ths same day has any earnings impact depend on how long the movies can remain in IMAX theaters? Presumably the 2 movies will not be released in the same theaters on the same day, so the length of their permitted roll-out is the key question which is not answered in this partial news story.
    22 Aug 2012, 10:52 AM Reply Like
  • contrlkaos
    , contributor
    Comments (31) | Send Message
     
    You are spot on nuatthis. If the films play for 4 months, then ultimately it will fulfill all the demand thats out there. Plus, this guarantees that just about every IMAX showing for the coming weeks and possibly months will be sold out.
    22 Aug 2012, 01:33 PM Reply Like
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