Intel (INTC) is pursuing a guerrilla approach to the smartphone processor market, striking deals...

|About: Intel Corporation (INTC)|By:, SA News Editor

Intel (INTC) is pursuing a guerrilla approach to the smartphone processor market, striking deals with carriers and low-end Android OEMs (often in emerging markets) to grab share from the ARM-based (ARMH) processors that dominate the space. The latest example is a deal with Russian carrier MegaFon, which will use an Intel Medfield processor to offer a private-label phone. Intel has already struck smartphone deals with Motorola, China's Lenovo and ZTE, India's Lava, and French carrier Orange.