MetroPCS (PCS -5.2%) and Leap Wireless (LEAP -3.5%) slide after T-Mobile decides to revive its...

MetroPCS (PCS -5.2%) and Leap Wireless (LEAP -3.5%) slide after T-Mobile decides to revive its unlimited data plans. Sprint (S -1.5%) is off slightly. Low-end carriers have clearly decided to challenge market leaders AT&T (T) and Verizon Wireless (VZ, VOD) on price, hoping the latter's de facto price hikes will leave them vulnerable. Will the AT&T/Verizon "duopoly" continue gaining share, or are their latest pricing moves an act of hubris that will backfire?

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Comments (12)
  • muoio
    , contributor
    Comments (2924) | Send Message
    Closer and closer to bankruptcy and a freeing up of bandwidth for "better use".
    22 Aug 2012, 11:38 AM Reply Like
  • Headcoach
    , contributor
    Comments (419) | Send Message
    So, who cares! I was a T-mobile Customer and I got texted from them telling to upgrade or else. Okay in so many words. It kind of went like this...


    "We are NO long going to provide you texting with your current plan, if you would like to continue, you will have to up grade to a plan that will offer that!"


    So, I said...Okay, I am out of here and I went to Sprint at 1/2 the cost for EVERYTHING!!!!!!!!


    Beside. they can offer all of the "Unlimited" plans they want. When I had an unlimited plan with them...I STILL GO THROTTLED!!!!!!!!!


    Why? Because they don't have the bandwidth...that's why! Go ahead, "unlimited" it up, you customers will still get throttled for the next 2 years.


    Ha...Unlimited plan, right, see ya!
    22 Aug 2012, 11:45 AM Reply Like
  • AggGrow
    , contributor
    Comments (210) | Send Message
    I think T and VZN will indeed be affected, but just like Phillip Morris, they will always have a certain addicted customer and they will savage them.


    This is competition! If TMob couldn't afford to do it, they wouldn't. You have to remember that there are no COGS in offering cellphone service. The OPEX is maintenance and billing - administrative functions - and the CAPEX is where all the money goes. It is neither cheap nor easy to build a network and subsidize phones, but that's the business. You have to be smarter about those two things, and only Sprint has shown such smarts. Now everyone is scrambling to be competitive again.


    S started this when it rolled out WiMAX as the first 4G service at the same time it made a conscious effort to right it's horrendous customer service record, AND make a push to be environmentally judicious. They are now the lead goose, despite the fact that T and VGZ are bigger. Sprint is setting the pace for the industry.
    22 Aug 2012, 12:02 PM Reply Like
  • MexCom
    , contributor
    Comments (3075) | Send Message
    T-mobile is canceling tower projects. At least I know of one that was proposed in my back yard. There must be others.
    22 Aug 2012, 12:18 PM Reply Like
  • IanSilv
    , contributor
    Comment (1) | Send Message
    Are you kidding me? T-Mobile decides to offer unlimited data with no iphone in sight, and everyone backs off of Sprint? But when Sprint was having troubles they could do no right! They get the iPhone- have the best value in wireless- fix customer support- and still no one gives them a break!


    Just wait to see what happens with T-Mobile does not get the iPhone 5 in September... and people start leaving ATT and V for Sprint because of unlimited data.
    22 Aug 2012, 03:06 PM Reply Like
  • rpatla
    , contributor
    Comment (1) | Send Message
    The selling in LEAP is silly. The play is LEAP as a take over candidate.
    22 Aug 2012, 03:49 PM Reply Like
  • vettish00
    , contributor
    Comments (6) | Send Message
    Coverage, Coverage,Coverage! Want your message/texts and internet at most locations, better think ATT and Verizon.
    22 Aug 2012, 08:32 PM Reply Like
  • R Williams
    , contributor
    Comments (145) | Send Message
    Really? If Sprint has good coverage where you live and you don't spend a lot of time traveling the country in far out of the way places, why would give a flying f..k about the coverage claims of ATT and Verizon? I wouldn't! I'll pay way less and get a he!! of a lot more from Sprint. Thank you very much!
    23 Aug 2012, 08:22 PM Reply Like
  • Headcoach
    , contributor
    Comments (419) | Send Message
    What good is "coverage" if you can use the phone because you are getting throttled to death.


    It's kind of like going to your local 7-11 store on the corner, walk in for a 6 pack of beer, walk up to the counter, pay for it and then the lady behind the counter pulls two cans off.


    So you ask her...'Excuse me, just paid for that!" Her response is; "I know, but everyone needs to share because other people want to drink the beer too, and we only have so much to go around, thank you coming and have a nice day!"


    Here read the true story of this so called "unlimited" plan.
    22 Aug 2012, 10:21 PM Reply Like
  • tony curti
    , contributor
    Comments (20) | Send Message
    I've never used their service, so I can't speak from personal experience, but I've NEVER HEARD ANYONE speak well of T-Mobile's service. I don't think it will matter what they do at this point. Sprint doesn't need them and T and VZ can't have them. Anyone leaving them will probably end up at Sprint by default, with T and VZ currently charging for data.
    23 Aug 2012, 02:36 AM Reply Like
  • kmi
    , contributor
    Comments (4684) | Send Message
    Let me be the first:


    I love my TMobile thanks.


    In NY my coverage is always there and i always have 4G.


    WiFi calling is nice especially when you can do it overseas with no plan.
    24 Aug 2012, 12:27 PM Reply Like
  • R Williams
    , contributor
    Comments (145) | Send Message
    Lost my iPhone 4s last week and I had no insurance so I had a choice to make. With 15 months till my contract with Verizon was up I could pay full retail to replace it, take a cheap $10 dumb phone, or pay the early termination fee and get out. After a few days of consideration I choose to pay the early termination fee and leave Verizon...for good! After looking at alternatives I've decided to wait to see what the iPhone 5 has to offer. I'll be moving over to a Sprint monthly pre-pay plan using either an iPhone 5 or Samsung Galaxy s 3. Sprint works fine where I live and since I don't travel a lot the coverage claims of ATT and Verizon are not a factor. I'll pay retail for the phone, have no contract and for about $35 or $45/mo have all the texting and data (with no throttling) I can download. The primary reason I'm going this route is the INCREASE in data cost at VZ. Their new "Family Share" plan is nothing but a price increase in disguise...and a poor one at that! My wife has an iPhone 4s under my old verizon plan but as soon as she completes her contract, We'll be switching her over to the same Sprint plan. Sorry Verizon but you've just gotten to dam expensive!
    23 Aug 2012, 08:35 PM Reply Like
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