Though studios remain optimistic about the continued enthusiasm of moviegoers to shell out extra...

|By:, SA News Editor

Though studios remain optimistic about the continued enthusiasm of moviegoers to shell out extra money to see films in the 3D or IMAX format, they will still proceed cautiously with a new tech innovation presenting movies at a rapid-fire 48 frames per second (2X the standard rate). Warner Bros. and theater operators say they will debut the format this Dec. with the The Hobbit: An Unexpected Journey at regular ticket prices to test audience reaction. Studios hoping for another cash cow: TWX, DIS, LGF, VIAB, SNE, DWA, CMCSA (Review: 48 fps vs. 24 fps)