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Though studios remain optimistic about the continued enthusiasm of moviegoers to shell out extra...

Though studios remain optimistic about the continued enthusiasm of moviegoers to shell out extra money to see films in the 3D or IMAX format, they will still proceed cautiously with a new tech innovation presenting movies at a rapid-fire 48 frames per second (2X the standard rate). Warner Bros. and theater operators say they will debut the format this Dec. with the The Hobbit: An Unexpected Journey at regular ticket prices to test audience reaction. Studios hoping for another cash cow: TWX, DIS, LGF, VIAB, SNE, DWA, CMCSA (Review: 48 fps vs. 24 fps)
Comments (1)
  • Remember about a decade ago when Japanese cartoons were triggering seizures in the children who were watching them because the images were changing too quickly? I wonder what the seizure rate will be for this new format; seems like even a few could be a real liability for the industry.
    23 Aug 2012, 10:01 PM Reply Like
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