A simple ice cream promotion may have been behind Burger King's (BKW +0.5%) sales momentum,...

|By:, SA News Editor

A simple ice cream promotion may have been behind Burger King's (BKW +0.5%) sales momentum, according to franchise operator Heartland Food. An offer to customers of $0.50 ice cream cones proved to be an intelligent play by adding traffic and visibility. If the sales pickup continues and store remodels help raise the image of the restaurant chain, Burger King could be on to something after years of lethargy.