A simple ice cream promotion may have been behind Burger King's (BKW +0.5%) sales momentum,...

A simple ice cream promotion may have been behind Burger King's (BKW +0.5%) sales momentum, according to franchise operator Heartland Food. An offer to customers of $0.50 ice cream cones proved to be an intelligent play by adding traffic and visibility. If the sales pickup continues and store remodels help raise the image of the restaurant chain, Burger King could be on to something after years of lethargy.

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Comments (4)
  • youngman442002
    , contributor
    Comments (5123) | Send Message
    I think Ice cream is a huge growth industry.....I am seeing it everywhere now.....damn the calories....full heavy cream ahead.
    23 Aug 2012, 03:10 PM Reply Like
  • Theodor Trampe
    , contributor
    Comments (26) | Send Message
    Walking into a burger king now is such a better experience then it was a few years ago.


    Although it's clear they're copying a few traits of McDonalds like smoothies, it's way better then what they had before. This promotion isn't just a loss leader to get people to grab a coke, it's a concerted effort to market a new image.
    23 Aug 2012, 03:22 PM Reply Like
  • kearney,franf
    , contributor
    Comment (1) | Send Message
    No Italian Ice?
    23 Aug 2012, 04:05 PM Reply Like
  • marilyn61
    , contributor
    Comments (173) | Send Message
    The sky's the limit nowadays. What with Starbucks trying out wine and beers are certain outlets. But ice cream is a necessity not a luxury. A definite must after a burgher and fries.
    24 Aug 2012, 03:06 AM Reply Like
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