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General Motors (GM) has grand plans to see the new Cadillac ATS rise to the top of the compact...

General Motors (GM) has grand plans to see the new Cadillac ATS rise to the top of the compact luxury segment. In the hopes of refreshing the Cadillac image to appeal to a younger market, the new model features a new rear-wheel-drive platform and the latest tech gadgetry along with its still-powerful V-6 engine. The ultimate goal for GM is to see the Cadillac brand unseat the dominance of the BMW (BAMXY.PK) 3-Series.
Comments (27)
  • Good luck with that. Also, Audi has cornered that segment well too.
    24 Aug 2012, 07:15 AM Reply Like
  • Ugly headlamps on that thing. Don't they have designers?
    24 Aug 2012, 07:36 AM Reply Like
  • I can't get over how much it still looks like a Cadillac. I predict this thing is going to flop big-time....
    24 Aug 2012, 07:41 AM Reply Like
  • It's too bad. The specs seem nice, there seems to have been a lot of engineering put into it.

     

    But the thing is ugly. The design deparment and language must go.
    24 Aug 2012, 08:12 AM Reply Like
  • How is this supposed to compete with BMW and Audi? Call me blind, but I literally don't see any difference (visually) between the ATS and the Cadillacs you see on the road, and I'm not a huge fan of the Cadillacs I see on the road. Agreed on the specs - they do seem pretty solid - but when a customer throws down that much money for a car, the aesthetics are important too.
    24 Aug 2012, 11:59 AM Reply Like
  • Considering that the vast majority of Audi's and BMW's are leased, Cadillac will have to come up with a competitive leasing strategy to succeed. Cut-rate pricing won't work as almost no one in this segment actually buys the car.
    24 Aug 2012, 08:53 AM Reply Like
  • I think that is the big disadvantage the non german manufacturers have. to resolve that, they have to get the resale value higher. that means they have to get a superior product out there. we shall see.
    24 Aug 2012, 12:31 PM Reply Like
  • "But with the ATS, G.M. virtually copied the dimensions of the BMW model"

     

    And they'll still screw it up.
    24 Aug 2012, 09:43 AM Reply Like
  • Seems like a good idea and I actually kinda like the looks of the car. The usual suspects (BMW, Audi, Lexus, Infiniti) are actually looking a little played out and stylistically repetitive.

     

    But execution and marketing will be critical. The car must legiitimately be comparable in quality to BMW and it must be marketed as such to give it an upscale cache.

     

    D
    24 Aug 2012, 09:56 AM Reply Like
  • I predict this car will be a hit with those 75+ year olds who are still allowed to drive.
    24 Aug 2012, 10:22 AM Reply Like
  • Or drug dealers who think the Escalade is a little too flashy.
    24 Aug 2012, 11:02 AM Reply Like
  • Good luck with that....
    24 Aug 2012, 10:42 AM Reply Like
  • GM, get rid of the rectangular tail lights. Also, BMW's engine is made up of too much plastic - won't last long past 10 years - cheap design.
    24 Aug 2012, 10:48 AM Reply Like
  • Doesn't need to, it's all about leasing now.
    24 Aug 2012, 11:35 AM Reply Like
  • What 'young buyers' are they targeting, Chinese? Checked the unemployment/underempl... of college grads?
    24 Aug 2012, 10:57 AM Reply Like
  • I like that Cadillac has a unique look and is not attempting to emulate or copy its competition, and I like the product as well.

     

    But, if Cadillac is going to create any kind of momentum behind the brand, they need to race, and they need to learn from racing.

     

    Audi does it brilliantly.
    24 Aug 2012, 11:57 AM Reply Like
  • It could have a unique look and not look ugly.
    24 Aug 2012, 12:06 PM Reply Like
  • This is true, and I dislike the design of the vehicle in the linked article as well, but I like some of the models Cadillac has put out, notably the 2 door XLR.
    24 Aug 2012, 12:25 PM Reply Like
  • Which ironically, they killed...

     

    http://bit.ly/NL7zHU
    24 Aug 2012, 01:27 PM Reply Like
  • Looks pretty good to me. Lots of choices!
    http://yhoo.it/z1VrkY;_ylt=A0PDoTEmxzdQBSwA...
    Wall Street types never like American but the rest of the world does.

     

    My mistake, the above is the CTS.
    The below is the ATS.
    http://yhoo.it/z1VrkY;_ylt=A0PDoS2WxzdQXDwA...
    24 Aug 2012, 02:30 PM Reply Like
  • A BMW is an aspirational vehicle for most people which includes me.

     

    I finally got my first BMW, a 550i, and I have never have owned anything close to it in the past. I love it but I am sure I would have also loved any other high-end car. The difference is that owning a BMW is like saying "you have arrived/made it" and it still has a relatively hip image overall. Mercedes is a great car but still gives you that old person feel no matter how exciting the look of the car and its driving appeal.

     

    Brands and their positioning have a lot of power beyond the concrete physical aspects of the vehicle and this is where GM won't have a chance until they can create that same type of desire and psychic fulfillment.

     

    In some ways it is similar to the AAPl cult for its buyers. Really hard to displace someone from buying a bimmer once they have their mind set on it.

     

    Cadillac once had this positioning but not anymore.
    24 Aug 2012, 03:18 PM Reply Like
  • You sound like a car salesman. Face it...it's a car.
    24 Aug 2012, 07:54 PM Reply Like
  • It's doable. But they should not use the name Cadillac. It sound grandfatherly. BMW is the most overrated name. It is slow but has nice style. They engineered the sound of the car to make it sensous sounding. GM has to pour in style performance safety and durability.
    24 Aug 2012, 03:23 PM Reply Like
  • To soon to tell how the market will react. The press will set the pace.

     

    When I worked at Cadillac in the 80's we had engineering and a design studio just for Cadillac. Cadillac was a leader until Roger Smith consolidated the brands BOC - Buick Oldsmobile and Cadillac.

     

    The problem is the image. Cadillac does not provide the same level of prestiege as do the Mercedes, BMW and Audi. Maybe Fiat can develop Maserati into a domestic rival?

     

    24 Aug 2012, 03:53 PM Reply Like
  • Im a car guy, and I appreciate BMW's past products...
    but the current 3 is bland, borring, ultra conservative and more popular than the corolla and cary combines where I live... ZERO APPEAL.
    24 Aug 2012, 03:57 PM Reply Like
  • The problem for GM is all the people who talk against the bailout. They rail about socialism then go buy a European car made by unions in a socialist country with universal healthcare. Go figure!
    24 Aug 2012, 07:57 PM Reply Like
  • Not as good as a 3-series, but a lot more desirable than the C-class Mercedes.

     

    It's nice that Caddy is sticking to the origami styling, which is a lot more self-assured than the squeezed-potato silhouette to which too many other brands still adhere.

     

    Audi hasn't found a new language for around six years: all models have the "I eat other cars" grill and look derivative of each other.

     

    But anyway, who really desires a new car? The city is where the action is, but you can't show off your wheels there. Cars are for hicks or for old people; if you want to look sexy, get a bike.
    25 Aug 2012, 04:55 PM Reply Like
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