Apple's (AAPL) Q2 Chinese smartphone share decline isn't as bad as it looks. Inventory shifts...

|About: Apple Inc. (AAPL)|By:, SA News Editor

Apple's (AAPL) Q2 Chinese smartphone share decline isn't as bad as it looks. Inventory shifts resulted in Q1 share being overstated, and Q2 share being understated, by IDC, which measures shipments rather than end-user sales. Apple noted on its FQ3 (June quarter) call that it significantly boosted Chinese iPhone inventory in FQ2 (due to the 4S launch), and then saw shipments decline in FQ3 as inventory was burned through. We might see something similar with the iPad in FQ4, given a 1.2M unit FQ3 inventory increase. (previous)