What's the plan if your flagship brand sees 25 years of slumping sales? That's the question that's been rolling around the executive suites at Anheuser-Busch InBev (BUD) over Budweiser, hailed as the "King of Beers" quite properly before its slow decline. A-B's latest attempt to recharge the beer with young consumers is an effort to tap into the energy of the craft brew mania with "Project 12" - a run of special-edition Bud variations from in-house brewmasters.
What's the plan if your flagship brand sees 25 years of slumping sales? That's the question...
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