What's the plan if your flagship brand sees 25 years of slumping sales? That's the question...
What's the plan if your flagship brand sees 25 years of slumping sales? That's the question that's been rolling around the executive suites at Anheuser-Busch InBev (BUD) over Budweiser, hailed as the "King of Beers" quite properly before its slow decline. A-B's latest attempt to recharge the beer with young consumers is an effort to tap into the energy of the craft brew mania with "Project 12" - a run of special-edition Bud variations from in-house brewmasters.
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