J.C. Penney (JCP +0.8%) banks on a late back-to-school season surge as it retools fashion lines...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney (JCP +0.8%) banks on a late back-to-school season surge as it retools fashion lines and stays goods-light waiting for a second wave of buying. If the retailer's read is spot-on it may avoid the fate of Abercrombie & Fitch which played its hand too quick with fall and winter lines - putting it in a forecasting mode instead of a reactionary one.