Yahoo (YHOO) has hired Kathy Savitt, formerly the CEO of photo-sharing site Lockerz, to be its...

Yahoo (YHOO) has hired Kathy Savitt, formerly the CEO of photo-sharing site Lockerz, to be its new chief marketing officer. Savitt replaces Mollie Spilman, who was appointed CMO by the departed Ross Levinsohn in May. (PR)

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Comments (4)
  • Venerability
    , contributor
    Comments (3043) | Send Message
    This is the FOURTH DAY Yahoo Finance message boards have been effectively closed to human beings and completely in the hands of the Botnets.


    No amount of "marketing" will help Yahoo, until it does something about its message board system, which is now the province of every malicious hacker in the universe.
    27 Aug 2012, 06:19 PM Reply Like
  • deercreekvols
    , contributor
    Comments (9518) | Send Message
    When is the great turn around going to take place at Yahoo? The new CEO received a huge payday and effectively left the website untouched. Yahoo is a tabloid at best. Top stories currently on Yahoo:


    1.Tom Hanks Clowns Around With a Fan
    2. Complex terror plot derailed by murder
    3. Obama letter surfaces at Goodwill
    4. Penn State axes song from playlist
    5. What the US really got for $800 billion (video)


    If it wasn't for fantasy football and baseball, I would never view their site. Marketing will not change my opinion of Yahoo.
    27 Aug 2012, 06:31 PM Reply Like
  • texaswiz says
    , contributor
    Comments (65) | Send Message
    There is a very good reason for Yahoo being geared toward a bubblegum mentality. Think about it. The youth of today have a huge amount of disposable income and Yahoo provides a means to garner some of it with it's advertising, boards and forums. Youth is money. Yahoo will have to start courting the more mature money people if it is going to reach critical mass. The hat trick for them to accomplish is how to attract the youth and the money folks. It can be done, but they will have to reinvent their content.
    27 Aug 2012, 07:54 PM Reply Like
  • marilyn61
    , contributor
    Comments (173) | Send Message
    Indeed Yahoo needs to increase it's share of the market. With the constant changing of staff - one out another in. Marissa Meyer appears to be gathering a strong supportive team around her. It would seem that we all have to wait to see where this is going to go.
    28 Aug 2012, 04:27 AM Reply Like
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