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For the first time in four years coffee roasters use more robusta beans than arabica as...

For the first time in four years coffee roasters use more robusta beans than arabica as consumers shift toward cheaper options. According to analysts, the impact on specialty seller Starbucks (SBUX) could be positive for margins as long as demand holds up and also opens up the question if the company will alter its blend recipes to adjust to the industry trend.
Comments (3)
  • Tack
    , contributor
    Comments (13768) | Send Message
     
    Translation: You'll get lower-quality coffee for the same price.
    28 Aug 2012, 07:32 AM Reply Like
  • youngman442002
    , contributor
    Comments (5131) | Send Message
     
    I have 4 coffee trees in my back yard......weeeeeeee..Juan Valdez I am not....
    28 Aug 2012, 08:19 AM Reply Like
  • GaltMachine
    , contributor
    Comments (1154) | Send Message
     
    Bad move for anyone doing this. Coffee will taste worse (green) so short-term profits will come at the expense of long-term brand value and profits.

     

    Folgers blew it doing this years ago.
    28 Aug 2012, 09:35 AM Reply Like
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