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Borders (BGP -4.8%) jumps into the e-reader price war before even introducing its product,...

Borders (BGP -4.8%) jumps into the e-reader price war before even introducing its product, offering a $20 gift card with the purchase of its $149 Kobo, which is set to arrive in early July. Borders had positioned the Kobo as an inexpensive alternative to e-readers that were then priced at about $250.
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