Sears Holdings (SHLD +0.5%) continues to build new brands amid the highly-dissected slicing and...

|About: Sears Holdings Corporation (SHLD)|By:, SA News Editor

Sears Holdings (SHLD +0.5%) continues to build new brands amid the highly-dissected slicing and dicing at the company, showing that it has a bit more on its mind than just managing its real estate assets. A new "guy's guy" line called Outdoor Life Line will launch this weekend at 800 stores and hit Sears' website next month. The Kardashian Kollection is also makes changes, branching out into more plus-sizes to follow an industry-wide trend to make plus-sized shoppers a higher priority.