Insiders say Google (GOOG -3.2%) is deep in the development of a social network, code named...

Insiders say Google (GOOG -3.2%) is deep in the development of a social network, code named "Google Me," aimed squarely at Facebook. Search Engine Land tries to break down its chances of success.

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Comments (4)
  • j_remington
    , contributor
    Comments (1341) | Send Message
    too late to the social party... GOOG is on its way down
    29 Jun 2010, 11:04 AM Reply Like
  • linenoise
    , contributor
    Comments (215) | Send Message
    I disagree. Goog can acquire the userbase later, they already have a nice start with gmail. They will undoubtedly be more efficient at monetizing the service than facebook has been, and probably less offensive to their userbase. Their ability to mine data for relevant advertiser content is terrifying.
    29 Jun 2010, 11:09 AM Reply Like
  • Krugger
    , contributor
    Comments (27) | Send Message
    Google loves your info. Social Networks are full of great advertising info
    Google has a chance because it has all the working parts, it just needs to put them together well.
    examples for comparison:
    Facebook Msg: Gmail
    Facebook Chat: GChat
    Facebook Pics: Picasa
    Facebook Videos: Youtube
    Facebook Status Updates: Buzz
    Location/checkin: Latitude
    Games: Google already has social games on iGoogle pages
    Maybe integrate Google Wave, Google Voice
    plus tie-ins to other google sites like News, Docs (file sharing?), etc
    29 Jun 2010, 11:35 AM Reply Like
  • LarryBlumen
    , contributor
    Comments (264) | Send Message
    Now, a constructive comment:


    If Google needs to put up an anti-Facebook (and they do), they should not copy Facebook. They should build a serious place for serious people, even businesses. Demote the "friend" notation which, in FB, limits the discourse to silliness, and elevate user-defined roles and relationships that can be multiply assigned within groups. Groups should be expanded to include user-defined "offices" and "organizations". Finally, tie the concept of "actions" to an easy-to-use work-flow engine, and promote it with all the people who work for a living and are candidates for Google apps which will be integrated with the system.


    There it is, the once and future next big thing.
    29 Jun 2010, 12:54 PM Reply Like
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