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Amazon (AMZN) releases somewhat broad sales numbers for its Kindle Fire line, tipping off that...

Amazon (AMZN) releases somewhat broad sales numbers for its Kindle Fire line, tipping off that they generate 22% of all tablet sales in the U.S. Analysts will be burning up their calculators to estimate the impact on AMZN's earnings, but early word is that the market share is higher than forecast. Stay tuned.
Comments (6)
  • gensearch2
    , contributor
    Comments (1514) | Send Message
     
    With all the reviews I've seen of the Kindle Fire there are a lot of returns of defective products. The last one I read, a user was on her 5th return. Does Amazon count that as 1 unit sold or 6 units sold?
    30 Aug 2012, 09:54 AM Reply Like
  • Lares Capital
    , contributor
    Comments (437) | Send Message
     
    The release doesn't cite the source. 22% doesn't sound plausible based on a casual observation. Maybe Amazon meant that Fire captured 22% of Kindle market? That sounds about right.
    30 Aug 2012, 10:00 AM Reply Like
  • krk
    , contributor
    Comments (835) | Send Message
     
    On the other hand ..
    IDC estimated Amazon (AMZN) had just 5% of the global tablet market in Q2 (in terms of unit shipments rather than end-user sales) and 4% in Q1, after controlling 16.8% in Q4 '11.
    http://seekingalpha.co...
    30 Aug 2012, 10:06 AM Reply Like
  • gensearch2
    , contributor
    Comments (1514) | Send Message
     
    Something smells.
    30 Aug 2012, 10:12 AM Reply Like
  • Paulo Santos
    , contributor
    Comments (24144) | Send Message
     
    The 22% is for the US market and going back to the launch. If the 5 million total units is to be believed (sounds too low), then after selling 4-4.5 million units in Q4, the Kindle fire has been selling very, very poorly.
    30 Aug 2012, 10:31 AM Reply Like
  • Akimbe
    , contributor
    Comments (60) | Send Message
     
    They misspelled "We're"... PR had "Were". I wonder if this was rushed.

     

    "Were grateful to the millions of customers who have made Kindle Fire the most successful product launch in the history of Amazon, said Jeff Bezos, Amazon.com Founder and CEO."
    30 Aug 2012, 12:24 PM Reply Like
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