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Taking a page from one of its top suppliers, AT&T (T) is opening a giant flagship retail...

Taking a page from one of its top suppliers, AT&T (T) is opening a giant flagship retail store in downtown Chicago. The store, which is more than 3x bigger than a typical AT&T retail outlet, is notable for featuring a Microsoft PixelSense table. AT&T currently has 2,300 stores in the U.S.
Comments (3)
  • Rookie IRA Investor
    , contributor
    Comments (2537) | Send Message
     
    From the link provided:

     

    "The 10,000-square-foot (3,000-square-meter) store, opening Sept. 1 in the shopping mecca known as Chicago’s “Magnificent Mile,” is three times larger than the average of the company’s 2,300 retail outlets."

     

    Oh, dear! It looks like the author of this dropped out of elementary school arithmetic before getting as far as square measurements.

     

    The average AT&T store is a booth in a shopping mall, for what it is worth, so I imagine they now have a property in the Windy City large enough to walk in and shelter from the wind.
    30 Aug 2012, 01:52 PM Reply Like
  • Sunny2
    , contributor
    Comment (1) | Send Message
     
    AT&T just opened a big store in the shopping center at Rand and Palatine Rd. in Arlington Hts, IL About 20 miles northwest from Chicago. Very close to a Verizon store. Last week Thursday evening there were 16 cars in the T parking lot and 3 in the Verizon parking lot.
    30 Aug 2012, 04:39 PM Reply Like
  • words
    , contributor
    Comments (76) | Send Message
     
    But alas the number of cars in the lot could be a contrarian indicator. The customers may have been there as likely to complain about the poor customer service, wireless connectivity, the exorbitant and sneaky price increases, the lack of communication between AT&T retail, online and their vendors, their hold times, the times you have to repeat your case to poorly trained representives, and when online, sometimes in foreign countries who are awful communicators, the billing errors which take forever to resolve, the time it takes to have an independent contractor technician (formerly handled by employees) to resolve site issues, the inability to deliver the very services they inundate you with such as high speed Internet and U-verse and more.

     

    AT&T size has actually harmed their customers as top management focuses on quantitative instead of qualitative metrics. A bigger retail store does not matter as much as a bigger customer experience. Just ask an Apple customer.
    30 Aug 2012, 06:25 PM Reply Like
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