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Today's round of strong sale reports from major retailers may give firms the confidence to hold...

Today's round of strong sale reports from major retailers may give firms the confidence to hold back on more promotional activity heading into the holiday season, according to AlixPartners. One promising trend is that shoppers stepped out to buy bolder, more fashion-oriented lines - instead of just replenishing the basics. With the retail table now set for a strong Q3 as the back-to-school season roars to a powerful start, optimism starts to creep up that consumers might even keep the good vibes going right through the crucial holiday period.
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