Sprint's (S) marketing department continues promoting the carrier's cost advantage relative to...

Sprint's (S) marketing department continues promoting the carrier's cost advantage relative to AT&T and Verizon. Having long taken aim at Ma Bell and Big Red's data caps, Sprint's latest ad (video) skewers their expensive shared data plans. Sprint's Q2 subscriber data suggests its marketing efforts are starting to bear fruit, but it now has to contend with T-Mobile's revival of its unlimited data plan, and a price cut from MetroPCS.

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Comments (5)
  • 12Brucer
    , contributor
    Comment (1) | Send Message
    But does T-Mobile carry the I-phone? If not, then it's a bit (kinda) a misnomer.
    31 Aug 2012, 05:56 PM Reply Like
  • Yokyok
    , contributor
    Comments (327) | Send Message
    dear sprint. wake me up when you have LTE in my city. if i live that long.
    31 Aug 2012, 08:09 PM Reply Like
  • BigAppleDude
    , contributor
    Comments (117) | Send Message
    For many people high top speed isn't the need, but consistency is. That explains the millions of 3g iphone users when 4g speeds have been available for years. Depending on your city, it may not be a very long wait.
    1 Sep 2012, 10:22 AM Reply Like
  • tony curti
    , contributor
    Comments (20) | Send Message
    Free data or not, I've never heard anyone say anything good about T-mobile. The fact that they don't have the iPhone at the moment doesn't help them, and the fact that they were forced to abandon a potential source of revenue by revoking their data plan charges means they will continue on as the weakest link in the chain. Sprint may be #3, but it is far ahead of T-mobile.


    I have a little trouble imagining just what it is that folks do with their smart phones that require that extra few seconds of speed in data transmission afforded by 4G. I sense that it's more a question of "I want and must have" as opposed to "I need something that's good enough". Are we all trading over-leveraged investment accounts via smart phones ?? Doubtful. Sprint is offering competent and price favorable services to customers at a time when the economy is only marginally performing. Not a bad strategy, and maintaining free data plans (when all of us are used to free internet access) is a smart thing to do to acquire potential smart phone customers. If Sprint's balance sheet and income statements improve as a result, they will be able to make another pass at Metro PCS (or another carrier). We'll see.


    I closed out my long positions in S calls/shares about three weeks ago, and am currently looking for an opportunity for buy-side re-entry. However, if the story changes, so will my trading.
    1 Sep 2012, 12:53 PM Reply Like
  • youngjayhova
    , contributor
    Comments (22) | Send Message
    The bottomline is there is a group of customers who want the lowest cost to own iPhone. Sprint = Unlimited data + iPhone + now best in customer service. Not the customers that care about signal service, or customers to lazy to change carriers. There is always a best price group of customers. They will get most of them unless AT&T and Verizon offer unlimited foe equal or less. Plus it won't be easy to switch over if the change happens cause those phone contracts.
    1 Sep 2012, 05:49 PM Reply Like
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