The sweet spot for retail is on the low-end with companies selling merchandise that doesn't...

|By:, SA News Editor

The sweet spot for retail is on the low-end with companies selling merchandise that doesn't compare directly to products on Amazon or other online sellers, according to Citi's Deborah Weinswig. The analyst cites breaking data that shows more back-to-school shopping is being done online by scrappy consumers willing to switch their shopping habits for discounts as low 2.5%. Wal-Mart (WMT) is on an island by itself with its pricing advantage and popular compare-the-receipt advertising campaign - but other back-to-school top retail picks include TJX, ROST, and JWN.