Under Armour (UA -1.1%) plans to aggressively target women with a new multimedia advertising...

|About: Under Armour, Inc. (UA)|By:, SA News Editor

Under Armour (UA -1.1%) plans to aggressively target women with a new multimedia advertising campaign that launches this week. With women's wear only repping 30% of the company's sales, execs see significant upside for new running, spinning, and yoga lines.