J.C. Penney (JCP -0.3%) rolled out its Liz Claiborne shop-within-a-shop brainchild over the...

|About: J.C. Penney Company Inc. (JCP)|By:, SA News Editor

J.C. Penney (JCP -0.3%) rolled out its Liz Claiborne shop-within-a-shop brainchild over the weekend, swapping out casual lines for more career wear. The brand is considered a key component of the dreamy Ron Johnson-planned shops metamorphosis for JCP after the retailer paid $268M for worldwide rights to it. Still unanswered: If you build it, will they come?