J.C. Penney (JCP -0.3%) rolled out its Liz Claiborne shop-within-a-shop brainchild over the...

J.C. Penney (JCP -0.3%) rolled out its Liz Claiborne shop-within-a-shop brainchild over the weekend, swapping out casual lines for more career wear. The brand is considered a key component of the dreamy Ron Johnson-planned shops metamorphosis for JCP after the retailer paid $268M for worldwide rights to it. Still unanswered: If you build it, will they come?
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Comments (3)
  • hotrodjj
    , contributor
    Comments (48) | Send Message
    Shop in a shop is brainchild, are you kidding? How about THE SHOPS AT TARGET? ON Saturday I was at Arrowhead mall in Glendale AZ, a huge mall. Toured JCP, Macy's, Dillards, Sears, Sephora's and others. Brainchild, Dillards has shop in shop all over their great store, makes JCP store look like a cheap attempt and fantastic sales at Dillards, the store was crowed like a football stadium and JCP was like a ghost town. You act like Liz Claibone is something new, their in Macy's and Dillards, and IZOD, huge display and reps on site at Macy's with the IZOD racer. Sephora's in JCP, wow that's really something. You walk out of JCP Sephora's go lower level and their is Sephora's own hugh stand alone store. These people going on and on about brainchild is so ridiculous it's laughable. NOTHING RON JOHNSON'S COME UP WITH IS NEW OR INOVATIVE IT'S JUST HYPE AND REHTORIC and feeble attempts. And dozens of JCP's competitors are way ahead of dreamy Ron the brainchild. GET REAL! The writter of this blog must way upside down in JCP stock to make these unbelievable remarks.
    4 Sep 2012, 02:36 PM Reply Like
  • sweetpea2751
    , contributor
    Comments (5) | Send Message
    When I worked at JCP we had Liz and it wasn't very popular then. Why would the shop-within-a-shop make any difference?
    4 Sep 2012, 04:33 PM Reply Like
  • briar1227
    , contributor
    Comments (4) | Send Message
    I have'nt seen any media on these transformations. Exactly how is the public being made aware of these transformations? I also work for jcp. and the place is a ghost town.
    4 Sep 2012, 05:35 PM Reply Like
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