Pandora's (P) mobile ad sales may be growing quickly, but they come with some tradeoffs. The...

|About: Pandora Media (P)|By:, SA News Editor

Pandora's (P) mobile ad sales may be growing quickly, but they come with some tradeoffs. The Internet radio leader disclosed in its 10-Q today that its average price/ad fell 27% Y/Y in FQ4 due to a mix shift towards mobile ads. At the same time, Pandora's sales force grew by 80%, as the company both ramps its mobile business and increasingly targets local advertisers.