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Bon-Ton Stores (BONT +19.1%) goes on a run as execs with the company present a turnaround plan...

Bon-Ton Stores (BONT +19.1%) goes on a run as execs with the company present a turnaround plan at the Goldman Sachs Global Retailing Conference (webcast). CEO Brendan Hoffman admits the company targeted a younger audience too abruptly and alienated its core shoppers in the process. The new strategy is to focus on coupons and pricing to bring value customers back into the fold. Also: Keybanc upgrades to Buy from Hold.
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