A made-in-the-USA label holds more value with consumers than in the past, with +75% of...

|By:, SA News Editor

A made-in-the-USA label holds more value with consumers than in the past, with +75% of respondents in a NPD survey saying the manufacturing source of their apparel is important to them. Though Sears (SHLD -1.5%) and J.C. Penney (JCP +0.9%) sputtered with their brands manufactured exclusively in the U.S. in the past, the recent flareup over the European look of the U.S. Olympic team's uniforms designed by Ralph Lauren (RL -0.9%) has put the issue on the front burner again.