Green Mountain Coffee Roasters (GMCR +1.9%) plans to get into the vitamin game with new coffees,...

|By:, SA News Editor

Green Mountain Coffee Roasters (GMCR +1.9%) plans to get into the vitamin game with new coffees, teas, and fruit drinks infused with vitamins. The new Wellness Brewed K-cup brand that debuts online today smacks of desperation to at least a few analysts (I, II) who are lighting up Twitter with sarcastic comments on GMCR management.