Green Mountain Coffee Roasters (GMCR +1.9%) plans to get into the vitamin game with new coffees,...


Green Mountain Coffee Roasters (GMCR +1.9%) plans to get into the vitamin game with new coffees, teas, and fruit drinks infused with vitamins. The new Wellness Brewed K-cup brand that debuts online today smacks of desperation to at least a few analysts (I, II) who are lighting up Twitter with sarcastic comments on GMCR management.

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Comments (8)
  • intech
    , contributor
    Comments (40) | Send Message
     
    45 in 45 MARK MY WORDS
    6 Sep 2012, 01:21 PM Reply Like
  • tennis guy
    , contributor
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    Gee, another "smacks of desperation" comment and "to at least a few analysts," but at least the "author" didn't say "all living analysts and those that are yet unborn". And of course the author is privy to all those "twitter with sarcastic comments on GMCR management." There had to have been comments in the first place in order for there to be sarcastic comments about those comments. Anyway, you know what I mean. I guess the best thing for management to do is do nothing, just fold up the business since seemingly everything they do is wrong. Guys, even though you built up a billion dollar business, people without a pot to piss in think you're doing the wrong thing. What a twisted mind intech has. I wouldn't be surprised if the next post by him was something like "even the SEC guys are huddling trying to figure out the worst sanctions to place on GMCR" even though noone knows yet what the outcome of the investigation will be. Get a life.
    6 Sep 2012, 01:49 PM Reply Like
  • blackjava
    , contributor
    Comments (46) | Send Message
     
    This will be HUGE segment for GMCR........
    6 Sep 2012, 01:49 PM Reply Like
  • tennis guy
    , contributor
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    Sorry intech, that wasn't your post. It's unauthored so we don't know who to berate but it certainly isn't you. 45 in 45 days wouldbe wonderful if it happens.
    6 Sep 2012, 01:53 PM Reply Like
  • blackjava
    , contributor
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    LMAO "smacks of desperation" is a comment that shud be reserved for the shorts than for GMCR management. This is another multi-billion dollar segment that GMCR has penetrated. Can't wait to Drink my Vitamins on my new Vue - wait till they tap the pharmaceutical applications. The possiblities are endless !!
    6 Sep 2012, 02:01 PM Reply Like
  • markb
    , contributor
    Comments (579) | Send Message
     
    "Smacks of desperation"?? Not sure why SA would go out of their way to put a negative spin on this even though the market appears to approve. I spoke with some actual Keurig users and they all liked the idea. Your sarcastic "analysts" probably haven't made their own coffee in years.
    6 Sep 2012, 02:03 PM Reply Like
  • redcent1
    , contributor
    Comment (1) | Send Message
     
    I own a VUE, not as much distribution of VUE cups as K cups. Could clear up "excess inventory" when the channel gets filled. My wife will be a buyer of new teas and vitamin enriched drinks. There are people out there that are interested in their health.
    6 Sep 2012, 07:03 PM Reply Like
  • mbagne
    , contributor
    Comments (20) | Send Message
     
    I'm a retired newspaperman of thirty years and a fulltime stock trader for the past five years. I once had respect for Seeking Alpha but after seeing this "Market Current" I now consider it little more than a pandering gossip rag. I think SA readers need an explanation from an editor there about who writes these blurbs and whether they are even reviewed by an editor before they're published. When reporting a breaking news story, does SA routinely scan Twitter to pick out a few comments that a writer can massage into a juicy item that serves his bias? Has SA really sunk so low as to be reporting Twitter chatter? For the record, that one sentence above is not only extravagantly slanted but also extravagantly innacurate. Of the "more than several analysts" I count potentially one analyst. Howard Penney may fit the definition of analyst (Consumer Goods for Hedgeye) but I fail to see how hedge fund manager and semi-retired broker Ron Reuven; TV commentater Herb Greenberg; convicted felon and former CPA Sam Antar; and some guys named Dominic and Marc Cohodes qualify for the title of analyst. And c'mon, remarks from six guys, four of whom seemingly spend most of their waking hours twittering negative comments about GMCR, does not exactly constitute "lighting up Twitter." Six guys sounds like a pretty pathetic response for a megasite like Twitter, but you should consult your Twitter Editor for a ruling on that one. I imagine SA has a Twitter Editor these days, as that's what it seems to spend most of its time doing these days. Seeking Alpha has become trashy and is now dead to me.
    6 Sep 2012, 09:56 PM Reply Like
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