In news that may make Pandora (P) shareholders gulp hard, Apple (AAPL) is looking to create a...

|About: Pandora Media (P)|By:, SA News Editor

In news that may make Pandora (P) shareholders gulp hard, Apple (AAPL) is looking to create a rival to the popular custom-radio service, reports the WSJ, and has recently initiated licensing talks with record labels. It's not Apple's first foray into the area, but sources say these talks appear to be more serious than previous efforts. Pandora -4.5% AH.