Starbucks (SBUX) uses strategic tactics as it delves outside of major metropolitan areas in...

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX) uses strategic tactics as it delves outside of major metropolitan areas in China, adopting styles that make stores look more like local courtyards than the trademark outlets that litter the U.S. The challenge for Starbucks and other U.S. retailers with big growth plans in China is how to appeal to consumers who are ruthless savers and largely unaffected by popular culture.