Coca-Cola (KO) plans to offer a new product to take advantage of the growing flavored water...


Coca-Cola (KO) plans to offer a new product to take advantage of the growing flavored water trend with Dasani Drops. The company will sell the flavored squeeze bottles for around $4 in supermarkets and outlets where its Dasani water is sold. The potential to sell more bottled water has the attention of Coca-Cola execs after sales and profits of the segment outpaced soda in Q2.

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Comments (2)
  • Tony Petroski
    , contributor
    Comments (6356) | Send Message
     
    Not so fast Coca-Cola. Have you checked with Nanny Bloomberg and Ms. Choomer? Both have it in (now) for plastic bottles, bottled water and almost certainly your "squeeze bottles." You see, bottled water was trendy for a while with the calorie-counting set but now they've realized that plastic is a threat to the planet and are now busy mandating that only tap water can be consumed from clay pots.

     

    Tip: Hire Valery Jarrett as a "marketing consultant" once she's out of her current job. Five mil per year should do it.
    7 Sep 2012, 07:52 AM Reply Like
  • RSRinehart
    , contributor
    Comments (592) | Send Message
     
    Nice move KO. You're only about six months behind Kraft with Mio.
    Me too, me too, me too, me too. Do you think attaching the Dasani name to this is the key to making it a hit for you? Not very original!
    7 Sep 2012, 01:09 PM Reply Like
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