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20th Century Fox (NWS, NWSA) plans to offer HD versions of its movies closer to their theater...

20th Century Fox (NWS, NWSA) plans to offer HD versions of its movies closer to their theater release date and in advance of availability through video-on-demand services or physical purchase. With the flurry of new ways to download movies, the strategy is viewed as well-timed to help Fox drive up digital sales. Prometheus, which has churned up $351M so far, will be the guinea pig for the new plan with a Sept. 18 digital release well in front of its Oct 11 release on DVD, Blu-ray, and VOD.
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