20th Century Fox (NWS, NWSA) plans to offer HD versions of its movies closer to their theater...

|By:, SA News Editor

20th Century Fox (NWS, NWSA) plans to offer HD versions of its movies closer to their theater release date and in advance of availability through video-on-demand services or physical purchase. With the flurry of new ways to download movies, the strategy is viewed as well-timed to help Fox drive up digital sales. Prometheus, which has churned up $351M so far, will be the guinea pig for the new plan with a Sept. 18 digital release well in front of its Oct 11 release on DVD, Blu-ray, and VOD.