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Driving home Amazon's (AMZN) interest in using its mobile and digital content efforts to boost...

Driving home Amazon's (AMZN) interest in using its mobile and digital content efforts to boost e-commerce sales, the company is now allowing developers to sell physical goods through Android apps leveraging its in-app purchasing system. The first developer to do so is Activision (ATVI), which will use its Skylanders Cloud Patrol game (previous) to sell its popular Skylanders action figures and accessories. (earlier)
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