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Facebook (FB) and Netflix's (NFLX) unique U.S. PC visitors each fell 6% Y/Y in August (I, II),...

Facebook (FB) and Netflix's (NFLX) unique U.S. PC visitors each fell 6% Y/Y in August (I, II), according to comScore's August Web traffic data. Facebook's decline was due to a methodology change, insists comScore, which has co-sponsored a study with the company. But even if growth was flat, Facebook can't be thrilled, given the U.S. is one of its most lucrative markets, and mobile monetization is a work-in-progress. Netflix's decline could partly be due to higher TV and mobile viewing.
Comments (8)
  • US users made up less than a quarter of FB's total MAU.
    11 Sep 2012, 11:01 AM Reply Like
  • But a much bigger percentage of its revenue. That's one of Facebook's big challenges - much of its growth is now coming from markets where the average user isn't as valuable.
    11 Sep 2012, 11:11 AM Reply Like
  • My ISP charges me extra if I go over bandwith. Will cancel Netflix as a result.
    11 Sep 2012, 11:35 AM Reply Like
  • Well, now THAT'S a "positivethought". :) Why not dump your ISP?! They sound like control freaks.
    11 Sep 2012, 04:49 PM Reply Like
  • Netflix content suxs so it's not a huge surprise.
    11 Sep 2012, 11:39 AM Reply Like
  • Netflix said they would be impacted by the olympics. I'm sure at least some of this decline is due to this. People have only so much time to watch TV and folks would not be adjusting their queues or looking for streaming content if they were watching olympic coverage every night.

     

    It will be interesting to see if the trend holds in September.
    11 Sep 2012, 12:11 PM Reply Like
  • and Facebook fails again.... recurring theme?
    11 Sep 2012, 01:15 PM Reply Like
  • Blame it on the Olympics. Reed Hastings already has. LOL.
    11 Sep 2012, 05:20 PM Reply Like
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