Facebook (FB) and Netflix's (NFLX) unique U.S. PC visitors each fell 6% Y/Y in August (I, II), according to comScore's August Web traffic data. Facebook's decline was due to a methodology change, insists comScore, which has co-sponsored a study with the company. But even if growth was flat, Facebook can't be thrilled, given the U.S. is one of its most lucrative markets, and mobile monetization is a work-in-progress. Netflix's decline could partly be due to higher TV and mobile viewing.
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