Has the iPhone lost its "wow" factor, and if so, is it something for Apple (AAPL +1.2%) to be...

|By:, SA News Editor

Has the iPhone lost its "wow" factor, and if so, is it something for Apple (AAPL +1.2%) to be truly worried about? A day after the iPhone 5 launch, the press is alight with commentary declaring the device a good upgrade, but nothing more. Some think the effectiveness of the Apple rumor mill might be to blame. Either way, the big question is how much a lack of excitement will affect sales when Apple can still claim an edge in customer loyalty and apps, and can tout hardware features that often match or exceed those of rivals.