Nike (NKE +0.8%), whose shares have taken a beating over its seemingly stubborn refusal to enter...

|About: Nike Inc. (NKE)|By:, SA News Editor

Nike (NKE +0.8%), whose shares have taken a beating over its seemingly stubborn refusal to enter the toning shoe market, fights back. A new ad campaign takes a jab at Skechers (SKX -2.5%) & company, saying, This Shoe Works If You Do. But Nike made a similar gaffe in the 80s, and ended up ceding No.1 spot in women's aerobic shoes to Reebok.