Better late than never: McDonald's (MCD +0.4%) plans to push back the annual launch of its McRib...

|By:, SA News Editor

Better late than never: McDonald's (MCD +0.4%) plans to push back the annual launch of its McRib sandwich to late December in order to maximize sales of the limited-time wonder hit. Industry insiders say that the timing of the change so close to the original release date slated for late October could be a sign the company is worried about Q4 sales.