Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford tries to draw a distinction between the...


Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford tries to draw a distinction between the espresso single-serve system of rival Starbucks with its products as a counter to the argument that the company faces a serious competitive threat in the segment. He notes GMCR is in the filtered coffee business, while Starbuck delves in the "very small" espresso market. GMCR +0.9% premarket. (Previous: Blanford on GMCR growth)

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Comments (2)
  • Yaron Ron Reuven
    , contributor
    Comments (451) | Send Message
     
    well this is obviously not true since the Verisimo website launched quietly today and clearly shows that it is not just espresso http://bit.ly/S7VIo5
    19 Sep 2012, 06:18 PM Reply Like
  • mwillems1
    , contributor
    Comments (14) | Send Message
     
    The single serve "espresso" market is worldwide not a ...."very small" market as it represents about 45% of the total single serve market.
    Nespresso is the market leader but others like DE Master Blenders and Lavazza are entering this market
    20 Sep 2012, 02:50 AM Reply Like
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