Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford tries to draw a distinction between the...

|By:, SA News Editor

Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford tries to draw a distinction between the espresso single-serve system of rival Starbucks with its products as a counter to the argument that the company faces a serious competitive threat in the segment. He notes GMCR is in the filtered coffee business, while Starbuck delves in the "very small" espresso market. GMCR +0.9% premarket. (Previous: Blanford on GMCR growth)