Seeking Alpha

J.C. Penney ((JCP +1.1%) says it will add Disney boutique stores in at least 52 stores across...

J.C. Penney ((JCP +1.1%) says it will add Disney boutique stores in at least 52 stores across the U.S. in time for next year's back-to-school season. The merchandise at the Disney shops will include exclusive products and will also be sold online.
Comments (2)
  • stealthmoney
    , contributor
    Comment (1) | Send Message
     
    Unless Disney has a NEW Toy Story, Lion King or anything else that pushes merchandise or clothing, I don't see this as big shift. It's better for the Disney Store than being a catalyst for JCP.
    19 Sep 2012, 02:39 PM Reply Like
  • Retired but hopeful
    , contributor
    Comment (1) | Send Message
     
    Not a bad idea as Disney mdse does have a wide appeal and many are JCP target customers ... but ... how much will this help? Hopefully there will be more to come.
    19 Sep 2012, 02:40 PM Reply Like
DJIA (DIA) S&P 500 (SPY)