Of the 86M Americans accessing "retail content" on their smartphones in July, 46.6% visited...

|By:, SA News Editor

Of the 86M Americans accessing "retail content" on their smartphones in July, 46.6% visited Amazon's (AMZN) site or app, estimates comScore. That's well above #2 eBay's (EBAY) 30.6%, and the 15.3% and 9.4% respectively posted by bricks-and-mortar rivals Wal-Mart (WMT) and Target (TGT). Apple (AAPL), interestingly, came in at #3 with a 16.6% retail reach. Frequent showrooming victim Best Buy (BBY) has an estimated 6.7% reach. (Nielsen data)