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Of the 86M Americans accessing "retail content" on their smartphones in July, 46.6% visited...

Of the 86M Americans accessing "retail content" on their smartphones in July, 46.6% visited Amazon's (AMZN) site or app, estimates comScore. That's well above #2 eBay's (EBAY) 30.6%, and the 15.3% and 9.4% respectively posted by bricks-and-mortar rivals Wal-Mart (WMT) and Target (TGT). Apple (AAPL), interestingly, came in at #3 with a 16.6% retail reach. Frequent showrooming victim Best Buy (BBY) has an estimated 6.7% reach. (Nielsen data)
Comments (3)
  • Whitehawk
    , contributor
    Comments (3129) | Send Message
     
    This is why AMZN is difficult to short, while BBY will require major restructuring.
    19 Sep 2012, 06:03 PM Reply Like
  • HarryWanger
    , contributor
    Comments (188) | Send Message
     
    I wonder how that compares to previous months. Is July better or worse as in percentage of Americans accessing retail content? Sure the number will be higher due to more devices but am wondering about the percentage.
    19 Sep 2012, 06:59 PM Reply Like
  • grange402
    , contributor
    Comments (137) | Send Message
     
    I believe BBY will show great results for those who are patient.
    19 Sep 2012, 09:53 PM Reply Like
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