Just a day after Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford seemed to scoff at...

|By:, SA News Editor

Just a day after Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford seemed to scoff at competition from Starbucks (SBUX), its rival is out an announcement on its new Verismo single-cup coffee machine. Though Starbucks CEO Howard Schultz says the company is committed to its Green Mountain partnership, analysts still see Verismo as a competitive pressure that could alter the coffee landscape. GMCR -2.6% premarket, SBUX -0.2%.