Just a day after Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford seemed to scoff at...


Just a day after Green Mountain Coffee Roasters (GMCR) CEO Larry Blanford seemed to scoff at competition from Starbucks (SBUX), its rival is out an announcement on its new Verismo single-cup coffee machine. Though Starbucks CEO Howard Schultz says the company is committed to its Green Mountain partnership, analysts still see Verismo as a competitive pressure that could alter the coffee landscape. GMCR -2.6% premarket, SBUX -0.2%.

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Comments (2)
  • Sam Liu
    , contributor
    Comments (3711) | Send Message
     
    why is it competition to the bottom ...
    where is the pride of excellence?
    20 Sep 2012, 07:21 AM Reply Like
  • berbno1
    , contributor
    Comments (1558) | Send Message
     
    isn't the Starbucks machine just for expresso? thats never included in news coverage...not a big deal
    20 Sep 2012, 07:50 AM Reply Like
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