The war of words is on between bulls and bears of Green Mountain Coffee Roasters (GMCR) over the...

|By:, SA News Editor

The war of words is on between bulls and bears of Green Mountain Coffee Roasters (GMCR) over the impact of a new single-serving coffee machine from Starbucks. Despite assertions to the contrary, the Verismo machine does brew coffee as well as serve as an espresso machine and is priced close to Keurig brewers and Nestle's Nespresso machine. On the flip side, Keurig is clearly the dominant market player and the company has proven itself nimble in the past. GMCR -3.9% premarket.