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Credit Suisse puts itself out on a limb by calling out General Motors (GM) as a more attractive...

Credit Suisse puts itself out on a limb by calling out General Motors (GM) as a more attractive investment proposition than Ford (F) with a robust product cycle slated for 2013 and 2014. GM execs outlined yesterday at an investor conference how its product lineup will be almost completely turned over by 2016, while Ford seems to be making bigger bets that reworked models such as its Fusion sedan will create a splash in the market.
Comments (24)
  • positivethoughts
    , contributor
    Comments (1769) | Send Message
     
    Honda Civic and Toyota Corolla; Honda Accord and Toyota Camry. People know these models.

     

    GM will keep introducing new models and no one will know what to make of them. Completely idiotic.
    20 Sep 2012, 09:30 AM Reply Like
  • Raymondjram
    , contributor
    Comments (25) | Send Message
     
    Yes, it is completely idiotic naming the cheap imports here when no one asked about them!
    20 Sep 2012, 01:17 PM Reply Like
  • ElroyH
    , contributor
    Comments (12) | Send Message
     
    New models are not always new models the way that you believe. A model can be fully new -- off a new platform -- or the result of a major upgrade off an existing platform -- or even a re-badged model off an existing platform with minor changes (grilles, facia, seats, etc).

     

    The marketing name -- i.e., Camry or Malibu -- may or may not be changed.

     

    The Malibu is a brand new model off new architecture --- but the marketing name is the same.

     

    The Spark is a brand new model that has never been sold before in N.A.
    20 Sep 2012, 07:03 PM Reply Like
  • EdwinJ44
    , contributor
    Comments (60) | Send Message
     
    Every car manufacturer in the world, including the German BMW, VW and Mercedes, have copied the Japanese way of building and 'style' cars. You LQQk at them all and they seem to come from Japan. It seems to be working for everyone! Now GM thinks it can become a trend setter? This is not the 50's and 60's!
    Thank You...ThankYouVeryMuch.
    20 Sep 2012, 10:06 AM Reply Like
  • Ryandan
    , contributor
    Comments (1270) | Send Message
     
    I think could be on to something here............
    20 Sep 2012, 10:20 AM Reply Like
  • cbroncos
    , contributor
    Comments (836) | Send Message
     
    Where is the 100 MPGE from GM? Ford will soon have 2 of them including the all electric Focus. Ford has great cars available right now and even greater cars to come in the new year. Having to wait until 2016 is rediculous.
    20 Sep 2012, 12:52 PM Reply Like
  • ElroyH
    , contributor
    Comments (12) | Send Message
     
    Volt is 98. Not a big enough difference in my mind
    20 Sep 2012, 07:03 PM Reply Like
  • tcbracing
    , contributor
    Comments (252) | Send Message
     
    GM is not creating new model names, they are updating current nameplates...

     

    New models as in new IMPALA, new MALIBU, new SILVERADO, new SIERRA, new YUKON, new TAHOE, new ESCALADE, new CRUZE, etc., etc.
    20 Sep 2012, 10:23 AM Reply Like
  • positivethoughts
    , contributor
    Comments (1769) | Send Message
     
    GM had the cavalier for years. It was a good economy car and everyone knew what it was. Just like the Civic and Corolla. Then, they changed the badge to the Sunfire, then Cobalt, now the Cruz. It is counter productive and inefficient to do such a thing.
    20 Sep 2012, 10:40 AM Reply Like
  • tcbracing
    , contributor
    Comments (252) | Send Message
     
    The name changes were due to a perception issue. Marketing felt that the Chevy Cavalier/Pontiac Sunfire had a poor quality image and because the Cobalt was all new, needed a new name. The Cobalt, although better, still had issues and was not looked on favorably (except for the excellent SS versions) so they changed to the Cruze. Cruze is a global name with a great reputation so will probably be around for a while. Same with the Aveo. It had a poor reputation in the US so the name was changed to Sonic. In some areas of the world that do not have as high expectations for their vehicles, the Aveo name was not considered bad, and in those areas the name was not changed to Sonic.
    20 Sep 2012, 11:12 AM Reply Like
  • positivethoughts
    , contributor
    Comments (1769) | Send Message
     
    When the Japanese cars came to NA, they rusted quickly and were viewed as being poorer quality than the GM, Ford and Chrysler cars available. But the Japanese kept the badges and simply improved the quality.
    20 Sep 2012, 11:46 AM Reply Like
  • Mike Karas
    , contributor
    Comment (1) | Send Message
     
    tcbracing, I see your point, but I think I agree with positivethoughts. They may be doing new things with the Impala, Malibu, etc. etc., but Chevy's marketing push has always seemed to be on their newest NEW thing (looking back on Cobalt, Cruze, and now the Sonic).

     

    Where are they building equity on their classic models?
    20 Sep 2012, 02:43 PM Reply Like
  • ElroyH
    , contributor
    Comments (12) | Send Message
     
    Not necessarily. It takes marketing effort to establish names, but this is a decision that is evaluated too. The Malibu is all new -- but they kept the name. The Sonic is new but it's a new name on a revised vehicle. The old one -- Aveo -- didn't have a significant market image.

     

    In other cases, the vehicles were renamed -- Cruze over Cobalt -- to signify that it was a "new" vehicle and not just an updated/improved version of the old one.

     

    There are lots of different factors and strategies -- not everyone is best across the board.

     

    How about a total brand name? All the Nissans used to be Datsuns.......guess that was a really, really bad decision based upon your criteria
    20 Sep 2012, 07:03 PM Reply Like
  • jerryu44
    , contributor
    Comments (111) | Send Message
     
    The cavalier was a piece of crap. One of the worst cars ever built.
    24 Sep 2012, 12:54 PM Reply Like
  • positivethoughts
    , contributor
    Comments (1769) | Send Message
     
    The cavalier was more reliable that the Jetta. It was more reliable than the hyundai economy equivalent. It was more reliable than Audi's, then Saab's etc. It was not a poorly built car. Yes, it wasn't a Honda, but it was a decent value for the dollar.
    24 Sep 2012, 05:21 PM Reply Like
  • EdwinJ44
    , contributor
    Comments (60) | Send Message
     
    I know exactly what they are doing tc...you back up precisely what I'm trying to say! New, new, new, new, new, new, new, new instead of improve. Read positivethoughts comments. I think she gets it spot on.
    20 Sep 2012, 11:18 AM Reply Like
  • EdwinJ44
    , contributor
    Comments (60) | Send Message
     
    Don't you see what you are saying tc??? GM is trying so hard to improve it's image with SMOKE and MIRRORS! It don't work so they give it a 'new' name instead of changing the product with improvements. Listen to yourself...smoke and mirrors.
    20 Sep 2012, 11:29 AM Reply Like
  • tcbracing
    , contributor
    Comments (252) | Send Message
     
    They are changing the product though, you missed the point. The Cobalt was all new over the Cavalier and the Cruze was all new over the Cobalt. Those were not just name changes. Whenever GM changes a name it is an all new vehicle. Not one single new named vehicle has any of the previous vehicles parts. Not smoke and mirrors, just facts.
    20 Sep 2012, 01:00 PM Reply Like
  • positivethoughts
    , contributor
    Comments (1769) | Send Message
     
    The Corolla from 1998 - 2002 is different from the 2003 - 2007 corolla, which in turn is vastly different than the 2008 - 2011 corolla. If you look at Corollas through the years, when they introduce a new version of the badge, they change things drastically, but people still recognize the name badge and have confidence it will be around.

     

    If Coke changed their Sprite brand ever 4 years to a different name, I am sure the market would shun it.
    20 Sep 2012, 01:05 PM Reply Like
  • tcbracing
    , contributor
    Comments (252) | Send Message
     
    Think you actually meant 2003 to 2008 Corolla, but regardless, a change in the fascia and the headlights is FAR from being vastly different.

     

    2008 Corolla
    http://edmu.in/QowboS

     

    2009 Corolla
    http://edmu.in/QFkAPZ

     

    The Japanese very rarely make drastic changes to their vehicles (have you seen the "Brand New" Accord) so you will not see much change compared to the Cobalt to Cruze change.

     

    I understand your points and do agree that over time, if improvements are made, a model name may gain a new reputation, but I don't fault GM for wanting to make the change faster by changing the name as well as the entire vehicle.

     

    I work at GM (and my opinion is my own) but frankly, we all know GM had some issues in the past, so sweeping change is necessary.
    20 Sep 2012, 01:29 PM Reply Like
  • positivethoughts
    , contributor
    Comments (1769) | Send Message
     
    LOL! You should of disclosed that to us:)

     

    My next car will be a Cruz, anyways. Better in the snow (weight distribution), cheaper parts etc.

     

    I have a 2000 corolla but it is hard to get tools - like a fuel disconnect tool - when fixing it. And corollas suck in the snow!!
    20 Sep 2012, 01:44 PM Reply Like
  • tcbracing
    , contributor
    Comments (252) | Send Message
     
    Let me know when you are ready to get the Cruze and I may be able to get you a Friends and Family Discount. Not sure if it works in Canada, but we can try.
    20 Sep 2012, 02:20 PM Reply Like
  • positivethoughts
    , contributor
    Comments (1769) | Send Message
     
    Wow! Thanks for the offer.
    20 Sep 2012, 07:13 PM Reply Like
  • EdwinJ44
    , contributor
    Comments (60) | Send Message
     
    Hey tc...how about a discount on a new Camero? South Florida...
    20 Sep 2012, 07:07 PM Reply Like
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