The price of the BlackBerry Torch (RIMM) has been cut in half, to $99.99, on (AMZN)...

The price of the BlackBerry Torch (RIMM) has been cut in half, to $99.99, on (AMZN) and some other sites, less than a week after the new phone went on sale at $199.99. Early reports suggest sales of the new phone have been tepid at best. RIMM -1.1% premarket.

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Comments (5)
  • Micah
    , contributor
    Comments (500) | Send Message
    R.I.P. RIMM
    17 Aug 2010, 09:30 AM Reply Like
  • coloneldebugger
    , contributor
    Comments (923) | Send Message
    dammit, came here to post that
    17 Aug 2010, 09:47 AM Reply Like
  • Barry Crocker
    , contributor
    Comments (450) | Send Message
    That's cheap. I can almost afford it : )
    17 Aug 2010, 09:32 AM Reply Like
  • Chris Lau
    , contributor
    Comments (4285) | Send Message
    Careful with reading into headlines. The phone is obviously subsidized, so RIMM margins will be unharmed. If anything unit sales will improve at the expense of the seller (amazon, mobile carrier):



    Conversely, this is eerie to Palm's price cut. I don't think retailers offered the Pre at 1/2 price until about 3 months later. Torch price cut was in 1 week.
    17 Aug 2010, 10:28 AM Reply Like
  • chabig
    , contributor
    Comments (656) | Send Message
    Chris, I wouldn't assume that the retailer is increasing the subsidy. It's more likely the manufacturer has lowered the price.
    17 Aug 2010, 10:47 AM Reply Like
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