If your keep your customers supplied with quality craft beers they keep coming back, according...
Sep 20 2012, 15:39 ET
If your keep your customers supplied with quality craft beers they keep coming back, according to restaurant industry research. That could be the logic behind the acquisition of Yard House by Darden Restaurants (DRI -0.9%) or the master plan of Red Robin Gourmet Burgers (RRGB -0.6%) with its new beer milkshakes. The data also suggests a bigger beer menu adds to sales, with 36% of consumers saying they want to try a new brand. As for that trend cutting into sales at industry giant Anheuser-Busch (BUD +0.4%) the brewer has some new indy-sounding beers launching of its own.