Seeking Alpha

Tesla Motors (TSLA) plans to open 10 new retail locations across North America. The company will...

Tesla Motors (TSLA) plans to open 10 new retail locations across North America. The company will have 24 locations in North America and 34 worldwide after the latest round of expansion.
Comments (7)
  • BioD
    , contributor
    Comments (3) | Send Message
     
    AMAZING! Great company and great car in the Model S. Doug C.
    21 Sep 2012, 08:22 AM Reply Like
  • Yuro
    , contributor
    Comments (139) | Send Message
     
    I think this opening of "stores" is over-reaching right now and expensive. There's one here in Chicago...(Oakbrook Center). It's a mall store. There's a Tesla chassis and a Tesla "prototype", neither of which actually work. If I'd walked into those stores blind and asking about the cars, I'd be a naysayer....But I went on vacation to CA and happened upon 5 real production Model S's parked on Ocean Ave. in Carmel with a gaggle of experienced Teslans giving information. I signed up for a 20 minute test ride.

     

    THAT test ride did it. This car is amazing. I'd spent a week in Carmel during "car week"...Monterey Historics, car auctions, several car shows and Pebble Beach Concours...an international event...top of the top of collector cars....All I could talk about when I got home was my Tesla ride.

     

    Tesla needs to have CARS for people to drive. They don't need these "stores". Some of the people answering questions hadn't even driven one. Some of them didn't look like they even had driver's licenses. The only thing they sell there is t-shirts...which I'll buy next time I'm there....but it seems extravagant for a cash strapped start-up to be putting up high-end stores that don't sell anything.

     

    21 Sep 2012, 09:32 AM Reply Like
  • juicejack
    , contributor
    Comments (87) | Send Message
     
    Not having seen one of these stores, I can't believe they are such a huge investment as to doom the company to failure.

     

    But I don't see how you can sell a revolutionary product without real stores. Just wish they had one in Sacramento.
    21 Sep 2012, 11:40 AM Reply Like
  • bubbrasil
    , contributor
    Comments (50) | Send Message
     
    Seems like a very curious move for a company that claims "demand is not a problem", doesn't it? They love to spend money and do marketing, but now they're running out of cash and are behind in production. Musk today wouldn't confirm that their production is on track this year. Doesn't that tell you that he's stalling?
    21 Sep 2012, 12:39 PM Reply Like
  • 123man
    , contributor
    Comments (1032) | Send Message
     
    By comparison, think about an ICE car dealership, millions, millions and I mean millions of dollars to open - they just opened a Toyota dealership in Redlands, Ca several years ago - $21,000,000 - Teslas sales model is much more cost effective and reaches their target audience - IN CA you can walk into the Tesla showroom at Fashon Island and arrange a test drive right now - my wife and I just did that, the same is true of the 3rd Street Promenade in Santa Monica (went there to see one in the color we are interested in, up close and personal) - George Blankenship (of Apple fame) should receive multi kudos for the brilliance of his market plan - so, the stores are real but what they don't have (and don't need) is the huge service department (needed for ICE cars), Tesla doesn't need them - remember - one moving part that can be powered by photons - and Elon helps in that arena also - he is partnered in the Solar City PV company -
    22 Sep 2012, 10:28 AM Reply Like
  • Yuro
    , contributor
    Comments (139) | Send Message
     
    I agree that this "Tesla Store" concept is cheaper, but what sells these cars is THE CARS. Without a test drive and with just these fake cars and color samples to look at, I'd be thinking this whole idea was a scam or doomed to failure. When you drive these things, you "get it".

     

    One wonders about repairs and such. The answer from the in-store Teslans is,

     

    "There's really nothing to break. The wheels, tires and brakes are all standard stuff that can be fixed by any mechanic. The motors are maintenance free...."

     

    Still, what about an accident? What about winter driving? What about an electrical glitch...a power window that won't open or close? What about corrosion? What about alignment settings if I hit a pothole with it? Paint colors for body repair? Replacement glass? Replacement touch screens? What if it's broken into?

     

    My thought is that you just had better not get in an accident with one, because they have no resources to fix it regardless of the cost.

     

    I'm still on the list and I'm sure things will improve slowly. I love the car. Unless they really screw up, I'm going to own one. I applaud them for building this car. It's not the ultimate electric car. The ultimate electric car will have 1000 miles of range and will be charged in the time it takes to fill a gas tank. It will be lighter and the service and dealer network will not be questionable. It will be cheaper too....but things like this take time.

     

    For now, those who can afford one should buy one for the adventure and fun of it and to support this sort of good work. Even if the Greenhouse Theory and Climate Change don't push your buttons, Cities like LA and others with air pollution problems really need cars like this.
    22 Sep 2012, 10:52 AM Reply Like
  • Yuro
    , contributor
    Comments (139) | Send Message
     
    Well, allow me to eat my words!

     

    Yesterday, I went to the Tesla Store in Oakbrook Center, (Chicago Area). It was teaming with curious people. They were almost lined up out the door to get in. They all seemed fascinated with the car. I guess it's that "next new thing" syndrome, like when people line up around the block to get the first of the new iPhones.

     

    For me, the magic is in the driving of it, not in the "new". The silent whoosh of power and the incredible handling combined with the comforts of a really nice Euro type sedan and then, when you've taken all that in, there's the touch screen.

     

    Go Tesla!
    23 Sep 2012, 10:14 AM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Tools
Find the right ETFs for your portfolio:
Seeking Alpha's new ETF Hub
ETF Investment Guide:
Table of Contents | One Page Summary
Read about different ETF Asset Classes:
ETF Selector

Next headline on your portfolio:

|