Green Mountain Coffee Roasters (GMCR -5.6%) trades lower as yesterday's announcement by...


Green Mountain Coffee Roasters (GMCR -5.6%) trades lower as yesterday's announcement by Starbucks that its Verismo coffee/espresso machine is available for online purchase and will be in major stores soon still resonates with investors. Though the fundamental case for GMCR is weakened by Starbucks edging further into its turf, SA author William Rudder says money can be made by trading the wild volatility.

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