Disney (DIS +1%) won't sell short the idea that its Avengers property will drive revenue through...

|By:, SA News Editor

Disney (DIS +1%) won't sell short the idea that its Avengers property will drive revenue through a wide variety of channels. While holiday season merchandising is a no-brainer, the company also sees sales from social games, animated/live action series, and sequels galore derived the Avengers characters. At the Goldman Sachs Communacopia Conference exec Jay Rasulo called it the "Disney machine" in action, and by all indications the global box office take of $1.5B for the original film is just a start for the valuable franchise.