Mobile monetization isn't something for just American Web companies to worry about: Jefferies...

|By:, SA News Editor

Mobile monetization isn't something for just American Web companies to worry about: Jefferies cut its target for Baidu (BIDU -0.1%) today on concerns mobile makes up only a single-digit % of the Chinese search leader's sales, even though it now accounts for 20% of query volume. Baidu is hoping the proliferation of mobile sites for SMEs will improve monetization, but will the e-commerce activity Baidu's ad sales depend on be as strong on those mobile sites? (others concerned: I, II)