A price war could be developing in the K-Cup market, according to retail analyst Howard Penney....
A price war could be developing in the K-Cup market, according to retail analyst Howard Penney. The buzz is that Kroger (KR) is selling its store brand product at $6, an entry point that could pressure Green Mountain Coffee Roasters (GMCR), Supervalu (SVU), and Safeway (SWY) to trim prices on their single serve offerings.
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