If you can't beat 'em, hire 'em. Apple (AAPL), stung by the flare-up over iOS 6 Maps, is...


If you can't beat 'em, hire 'em. Apple (AAPL), stung by the flare-up over iOS 6 Maps, is reportedly aggressively recruiting ex-Google Maps (GOOG) employees who helped build up the product's giant data libraries. Meanwhile, a Google product manager tells TechCrunch the company relies on 1,300 data sources to make Google Maps, and integrates them all using a proprietary system called Atlas.

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Comments (55)
  • wigit5
    , contributor
    Comments (4365) | Send Message
     
    I laughed, and laughed, and laughed, should have just stuck with Google Maps till iMap was ready, then there wouldn't be all this hysteria over it.
    24 Sep 2012, 02:50 PM Reply Like
  • Rbongni
    , contributor
    Comments (34) | Send Message
     
    Why are you so certain Apple had the choice to keep Google Maps in iOS 6?
    24 Sep 2012, 03:35 PM Reply Like
  • wigit5
    , contributor
    Comments (4365) | Send Message
     
    1. They have a ton of money
    2. Google loves the idea of their app on an Apple iOS device

     

    Why do you believe they didn't have the choice?
    24 Sep 2012, 03:43 PM Reply Like
  • nungster
    , contributor
    Comments (128) | Send Message
     
    Google already has their Maps app ready for the app store. Since Mapquest, Magellan, TomTom, and Garmin have map apps in the store, I seriously doubt Apple will prohibit Google. And as one other points out, you don't know that this was entirely Apple's decision. Seeing that many users could not get official turn-by-turn nav out of existing Google Maps app, Apple must have felt that this direction be for the better in the long run.

     

    Besides, with so many users out there logging data, how long do you think it will take Apple to organically grow their maps database?

     

    Think hard, the maps app is not failing because it does not work, it just does not have the same data. Application flaws versus database flaws.
    24 Sep 2012, 03:48 PM Reply Like
  • chopchop0
    , contributor
    Comments (5156) | Send Message
     
    They had a choice, they just hated handing that power over to Google.
    24 Sep 2012, 04:02 PM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    @ Rbongni "Why are you so certain Apple had the choice to keep Google Maps in iOS 6?"

     

    "Apple decided it wanted to go in a different direction and kick Google out of its ecosystem. In order to replace that feature, Apple decided to develop its own proprietary maps application." http://bit.ly/OoXbWO
    25 Sep 2012, 10:53 PM Reply Like
  • chopchop0
    , contributor
    Comments (5156) | Send Message
     
    LOL..... in the meantime, "It Just works" Apple will stick with a Maps app that shouldn't have even been put in the laps of beta-testers.
    24 Sep 2012, 02:52 PM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    Hey chop, I guess the beta test isn't really over! http://bit.ly/UFSlG1
    25 Sep 2012, 10:54 PM Reply Like
  • pirota
    , contributor
    Comments (150) | Send Message
     
    Hey Apple - it takes more than money to be Google ;)
    24 Sep 2012, 03:06 PM Reply Like
  • mollytjm
    , contributor
    Comments (918) | Send Message
     
    The difference between Apple and some other companies is that they will fix it. They care about the user experience. I'm sure it'll cost them a pretty penny, but they'll do it. the Phone is amazing...it's blazing fast, unlocked, and the screen is beautiful.
    24 Sep 2012, 03:06 PM Reply Like
  • wigit5
    , contributor
    Comments (4365) | Send Message
     
    @mollytjm:

     

    I agree, Apple does seem to attempt to fix issues quickly and the first time a problem shows up. Which is a credit to them... although I can't recall an instance where I felt a company really burned me on something...

     

    Well except Cyberpowerpc they built me a custom computer a year and a half ago and they couldn't seem to fix it, but it was past the 30 day return policy so I was out of luck. Spent a few 100$ to fix it myself.
    24 Sep 2012, 03:09 PM Reply Like
  • rsdofny
    , contributor
    Comments (20) | Send Message
     
    I have waited how many years for the turn by turn navigation. This will take a little while. But I like my iPhone 5: it is light, small and blazing.
    24 Sep 2012, 03:44 PM Reply Like
  • pirota
    , contributor
    Comments (150) | Send Message
     
    You didn't have to wait, you could have bought yourself any Android phone
    24 Sep 2012, 04:12 PM Reply Like
  • mccartjt
    , contributor
    Comments (21) | Send Message
     
    Agreed they will fix it, but a database as big as Google's for a map is a nightmare to collate and get going. This isn't a three minute fix with a pushed patch that will fix this debacle here.. Google has an 8 year head start + its had iPhone users and Android users fixing its database, over that time period.

     

    Now Apple will have millions of irate customers pissed that their iMaps doesn't work. I mean how many people are going to complain about the iMaps? & Only iPhone users input for the database too so 55% less input!

     

    In fact I went to a remote part of San Diego County with Google maps yesterday & it was tricky place to find. I'd have been absolutely lost with iMaps. After all said and done people do use these map applications..

     

    & before any starts shooting the messenger here, I don't have a dog in this fight! I have no Apple position long or short.
    24 Sep 2012, 09:49 PM Reply Like
  • Sam Liu
    , contributor
    Comments (3711) | Send Message
     
    the iphone bought in the USA waRANTEE is not valid in cn.

     

    The iphone bought in usa is not the same as cn or hk

     

    learned this iN the apple store in shANghai as THEY were downloading ios 6.0 for me ... and i was contemplating whicH apple product should i buY next ...
    25 Sep 2012, 05:07 AM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    @rsdofny

     

    The problem isn't that Apple won't fix it, it's that it's such an egregious flaw in the first place. This and the scuffability of the case is showing a change in Apple's unrelenting attention to detail. Is it that Steve Jobs is gone? I tend to think so. But I also think decay is an inevitability for any company; in any case, Apple simply can't remain magical in the face of such stiff competition.

     

    Disclaimer: I'm an Apple bear and NOK long.
    I also own Apple products and subscribe to their services.
    25 Sep 2012, 11:04 PM Reply Like
  • sduris
    , contributor
    Comments (580) | Send Message
     
    and you approve this message, right?! :)
    25 Sep 2012, 11:06 PM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    I do!
    26 Sep 2012, 01:34 AM Reply Like
  • naplam
    , contributor
    Comments (76) | Send Message
     
    This is a non-issue really, I guess the Google maps app will be approved and anyone who wants to use it can just download it on the iPhone. Meanwhile Apple will be improving its maps app as quickly as possible.
    24 Sep 2012, 03:16 PM Reply Like
  • rsdofny
    , contributor
    Comments (20) | Send Message
     
    If I am Google, I would not bother to put out an app so as to let Apple burn on this issue. Oh well, they can't do that because you can access Google Map on the web any way. I don't know why people make it a big deal.
    24 Sep 2012, 03:51 PM Reply Like
  • pirota
    , contributor
    Comments (150) | Send Message
     
    If I am Google I would have put Apple and iPhone totally out of search results ;)
    24 Sep 2012, 04:34 PM Reply Like
  • ajobst
    , contributor
    Comments (59) | Send Message
     
    The big problem for Apple is that they were hoping that they would get new phone users to never install Google Maps, and therefore capture them right away and permanently.

     

    If Google Maps exists in App form before Apple fixes it's program, and people download it so that it now exists as an app in your library just like Angry Birds, how likely are people to migrate over to Apple's mapping software after it is considered "fixed"?

     

    The answer is "not very likely".

     

    Apple should have done more testing.
    24 Sep 2012, 04:58 PM Reply Like
  • ajobst
    , contributor
    Comments (59) | Send Message
     
    Can accessing Google Maps on the web browser on the phone give you GPS related data? Seems like a native app would be much better.
    24 Sep 2012, 04:59 PM Reply Like
  • chopchop0
    , contributor
    Comments (5156) | Send Message
     
    "more" testing?

     

    More like ANY testing.
    24 Sep 2012, 05:08 PM Reply Like
  • wigit5
    , contributor
    Comments (4365) | Send Message
     
    ajobst:

     

    You have nailed it, Apple could potentially spend a ton of money on mapping when they will never catch up to the quality Google already offers... Sort of like Bing vs Google... Bing is at least a usable platform (apples maps are not really in a lot of places) yet people still flock to google for search.
    25 Sep 2012, 12:59 AM Reply Like
  • DanoX
    , contributor
    Comments (3469) | Send Message
     
    I don't think a web program can access GPS, only a app if Apple allows it, and If I were Apple I won't give Google anything, let them live with Android. Get used to it Google search is going too.
    25 Sep 2012, 02:00 AM Reply Like
  • DanoX
    , contributor
    Comments (3469) | Send Message
     
    A direct competitor is being purged out like Amazon Kindles being kicked out of Target, and Walmart.
    25 Sep 2012, 02:04 AM Reply Like
  • chopchop0
    , contributor
    Comments (5156) | Send Message
     
    Apple users will suffer more than Android users in that case. Android needs nothing from iOS, while iOS users are now stuck with crappy maps and a non-google default search.
    25 Sep 2012, 08:05 AM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    @naplam

     

    "This is a non-issue really... "

     

    It's a huge issue. Apple is perceived as the premier smartphone company, almost magical with a very devout following. Removing a perfectly good mapping system and replacing it with a terrible one shows not only a greed, but failed execution, engineering, and quality assurance.
    25 Sep 2012, 11:10 PM Reply Like
  • Tommy_Finger
    , contributor
    Comments (316) | Send Message
     
    Due to my lack of imagination, I also would have chosen the name "Atlas" for that proprietary system. Just saying. No, really. LOL.
    24 Sep 2012, 03:24 PM Reply Like
  • merechino
    , contributor
    Comments (137) | Send Message
     
    It is all about free publicity.
    Good arts are built with minute handicaps. aka humanizing.
    Share experience.
    Anything that is perfect is boring.
    This irrational pull back is another buying opportunity.
    24 Sep 2012, 03:31 PM Reply Like
  • bjnflicks
    , contributor
    Comments (4335) | Send Message
     
    Today is a culmination of Apple selling pressure based on one piece of bad news and two pieces of impatient misunderstanding.
    Nne of these concerns have any serious consequences.

     

    The only true bad news is the riot at the Chinese plant, but that is an industry-side problem and requires Chinese reforms. Security guards beating workers half to death. Not good. But it will have very little effect on Apple. In fact, I'll bet Doug Cook makes moves to force reforms, being the super influential good guy he is.

     

    The two misunderstandings are that Google is suddenly superior to Apple simply because it's strength (maps on-line) vs Apple's evolution which will take time to replace. So the Android has one single advantage, but Androids are still nowhere near iPhones in terms of overall quality. In fact, my Android stinks, especially the Google part of it which requries me to keep logging in. It never remembers me. Plus it pockets calls all the time and sometimes starts playing videos I never even downloaded.

     

    In the meantime, there are plenty of ways for iPhone users to find out where they are or where they are going. and the iPhone is otherwise a near perfect product so this is a lot of panic over very little. The other misunderstanding is that somehow Apple selling out of 5 million iPhones in 3 days isn't enough. Which doesn't even count the millions of pre-orders. The very fact that Apple is the only company in the world where millions of customers line up and wait for their chance to pay full retail price, is astounding. Today is therefore a buying opportunity for Apple (soon to surpass $800 and then $900 I truly believe) and a nice day to take profits on Google.

     

    24 Sep 2012, 03:54 PM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    @bjnflicks

     

    "The two misunderstandings are that Google is suddenly superior to Apple simply because it's strength (maps on-line) vs Apple's evolution which will take time to replace."

     

    What is that, some sort of semantic yoga?

     

    There is nothing 'sudden' about it. You're just trying to contort the situation that paints Apple in the best possible light. The reality is however different. Google maps are superior to Apple's and Apple made the terrible choice to replace Google maps with inferior Apple maps out of pure hubris.
    25 Sep 2012, 11:35 PM Reply Like
  • Whitehawk
    , contributor
    Comments (3121) | Send Message
     
    Step 1: Approve Goog's new iOS6 Google maps app.
    24 Sep 2012, 04:31 PM Reply Like
  • DanoX
    , contributor
    Comments (3469) | Send Message
     
    Why? a direct competitor is being purged out.
    25 Sep 2012, 02:08 AM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    DanoX,

     

    "Why? a direct competitor is being purged out."

     

    Because it's costing Apple massive negative press.

     

    According to your logic, Apple should also toss out Microsoft Office for the mac because Microsoft is a direct competitor.

     

    The plain truth is that Apple can't go it alone. (Although they seem to be trying.)
    25 Sep 2012, 11:39 PM Reply Like
  • sduris
    , contributor
    Comments (580) | Send Message
     
    I will agree with what someone wrote above, it's all about the user experience. And perception. Apple's core value proposition is all about making things simpler for people in their lives, and they follow this so well. Apple is also good at acting immediately on things. They are making good by moving forward and fixing. Money is not an object - they have plenty of money in the bank. They are doing the right thing.
    24 Sep 2012, 05:44 PM Reply Like
  • AAA111
    , contributor
    Comment (1) | Send Message
     
    Question:

     

    For me this OS6 issue is a no brainer. This kink in Apple's armor and price drop makes Apple a buying opportunity, Other than sitting on your desk and printing out a google map for your trip, how many of us use the iphone app to guide us turn by turn? Gee, in the states I travel, i can't even be looking at a cell phone as I drive. Who would be able to read it on the iphone's small screen. I use my GPS.
    24 Sep 2012, 07:13 PM Reply Like
  • sduris
    , contributor
    Comments (580) | Send Message
     
    While I still have the iPhone4S and will be getting the iPhone5 soon enough, I downloaded iOS6 to my current smart phone and Siri does a great job of guiding me with her voice, and I used the map turn by turn last week actually and it was fine for me.
    24 Sep 2012, 07:37 PM Reply Like
  • billddrummer
    , contributor
    Comments (1761) | Send Message
     
    Just for the record, the principal deficiencies in the AAPL mapping program exist in Europe, particularly Western Europe.

     

    The source codes haven't been updated in months, and in some cases years.

     

    But what's worse, is that even with updated mapping codes, the interface is frustratingly vague when seeking turn by turn directions in some countries.

     

    It will probably get fixed, but AAPL will have to spend about 1% of its cash hoard to get it right.

     

    That's about $1 billion, give or take.

     

    It appears that the company can afford to fix it.
    24 Sep 2012, 07:55 PM Reply Like
  • Ronin.
    , contributor
    Comments (1556) | Send Message
     
    I agree, this thing is easy to work around.....phones are too small for driving, I use my iPad....if I don't like maps, then I will access Google maps through my browsers....easy, no problem.....everyone seems to be panicking and freaking out over nothing.....

     

    Perhaps Apple should have cancelled Google maps in N America only, until they have enough time to improve their data......either way, it's easy to use a browser....did all thes people forget how?
    25 Sep 2012, 06:38 PM Reply Like
  • Atmit
    , contributor
    Comments (104) | Send Message
     
    Apple's map app is truly futuristic, in true Apple tradition. It depicts the world as it would be after the cataclysmic events of the future. Entire cities will disappear into the sea. Skyscrapers will appear to bend and crumble. Radioactive haze will cover vast areas of land, rendering them invisible. It's unfortunate that the map app is not being recognized for the work of genius it truly is.
    25 Sep 2012, 05:02 AM Reply Like
  • chopchop0
    , contributor
    Comments (5156) | Send Message
     
    LOL..... that's hilarious. Not only does the IPhone 5 make you breakfast, it can time travel and tell you the future.
    25 Sep 2012, 08:06 AM Reply Like
  • Ronin.
    , contributor
    Comments (1556) | Send Message
     
    There is an anti-negativity effect the phone has on people too....perhaps you should buy one chopchop...I only see a constant drone of complaints from you....
    25 Sep 2012, 06:40 PM Reply Like
  • chopchop0
    , contributor
    Comments (5156) | Send Message
     
    Happy with my droid, thanks. I like having a fully functional piece of hardware and customizable software
    25 Sep 2012, 09:20 PM Reply Like
  • Ronin.
    , contributor
    Comments (1556) | Send Message
     
    That's fine, I have no problem with people preferring Android....either one is fully functional, but that little stab at Apple again makes my point....why all the negativity chopchop? Are you here to try to discourage people from investing in AAPL? What's behind all of that?
    25 Sep 2012, 10:04 PM Reply Like
  • chopchop0
    , contributor
    Comments (5156) | Send Message
     
    I'm just amazed at how many people are unrepenting Apple devotees despite their missteps over the years. I find their products to be flashy but not really flexible or fully functional. Why can't people add more memory to their phone, or replace the battery? Why can't IPads have HDMI outputs or USB connectivity? Why didn't the IPod have an FM tuner for the longest time while every other MP3 player did?

     

    People buy them and praise them because they "just work" but then something like this happens and it makes you wonder. Steve Jobs was a marketing genius for sure, and his absence is being felt now I believe.
    25 Sep 2012, 10:29 PM Reply Like
  • Ronin.
    , contributor
    Comments (1556) | Send Message
     
    Apple devotees don't need to repent....they can like what they like...why begrudge their preference?....I don't care that you like Android....

     

    As a consumer, I would prefer to have removable memory and mini USB because it is a standard....yet I chose those shortcomings in exchange for the strengths.....but none of that should matter to you, I assume that you don't buy the products, which is fine...

     

    this goes to all who consider yourselves Apple Trolls: Why come to Apple threads and antagonize AAPL investors? for fun? what? I want to understand your motives....
    25 Sep 2012, 11:09 PM Reply Like
  • Sock Hunter
    , contributor
    Comments (9) | Send Message
     
    Pirota? I'm sure he means you as well as the other commentor.....tell us, why come and antagonize?
    26 Sep 2012, 01:23 AM Reply Like
  • Gary Bushwacher
    , contributor
    Comments (543) | Send Message
     
    I love iPhone's map app, simply because it's verbal. Do you know how hard it is to drive, look at street signs and glance down at your silent POS google app on your state-of-the-art iPhone ? Sure you do, I'm preaching to the choir.

     

    Google has no one to blame but themselves for withholding that feature. And I for one am happy to go through the development pains for that feature alone.

     

    PERIOD !
    25 Sep 2012, 02:42 PM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    Gary,

     

    I have the original Droid from like 2 years ago. Either google maps came on it, or I downloaded the free app (been too long to remember.) It's had "verbal" turn-by-turn this whole time.. quite good as well.
    26 Sep 2012, 01:19 AM Reply Like
  • Gary Bushwacher
    , contributor
    Comments (543) | Send Message
     
    That's my point Luke.

     

    Verbal up until now was only available on Droid, now iPhone has it
    26 Sep 2012, 08:56 AM Reply Like
  • sduris
    , contributor
    Comments (580) | Send Message
     
    Here's the side-by-side Apple Maps v. Google Maps comparison if anyone is interested.

     

    http://bit.ly/RWHAP4
    26 Sep 2012, 12:14 AM Reply Like
  • KIA Investment Research
    , contributor
    Comments (13136) | Send Message
     
    Wow. Thanks for the link sduris.

     

    I was surprised at how much more work Apple's new maps were compared to Google's (let alone being slower and less accurate.)
    26 Sep 2012, 01:32 AM Reply Like
  • sduris
    , contributor
    Comments (580) | Send Message
     
    My pleasure, Luke. :)
    26 Sep 2012, 02:36 AM Reply Like
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