The NPD Group reports that cable customers increased their video-on-demand rentals of movies to...

|By:, SA News Editor

The NPD Group reports that cable customers increased their video-on-demand rentals of movies to 48% of the VOD market for the first half of the year. Comcast (CMCSA +0.7%) is the share leader for the entire VOD market with 23%, easily outpacing the sales kicked up by satellite companies and from Apple's iTunes store.