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Green Mountain Coffee Roasters (GMCR -5.5%) moves lower after a $50 rebate on Keurig brewers...

Green Mountain Coffee Roasters (GMCR -5.5%) moves lower after a $50 rebate on Keurig brewers catches the eyes of traders. Though it's not the first company in the world to move products with a discount, the timing from GMCR comes at the end of its quarter with competitive pressure from a host of companies already unsettling investors.
Comments (5)
  • Tae Kim 75
    , contributor
    Comments (183) | Send Message
     
    I was the first person on Twitter to tweet this rebate news. Where is the sourcing love?
    25 Sep 2012, 02:57 PM Reply Like
  • joeffrek
    , contributor
    Comments (15) | Send Message
     
    i don't know what the big deal is, this is the way competition works, if a company (starbucks) comes out with a different machine, you do things to compete with them, this is good business, a customer who buys this machine with a $50 rebate is going to remember where it came from, i say go GMCR, you are doing what is available to do
    25 Sep 2012, 03:29 PM Reply Like
  • alibabba
    , contributor
    Comments (60) | Send Message
     
    Sounds like a short gambler trying to make negative news out of a simple business move to increase volume on a product. I stay long on GMCR
    25 Sep 2012, 04:11 PM Reply Like
  • JB Murphy
    , contributor
    Comments (88) | Send Message
     
    Just another buying opportunity if you have cash on the sidelines!
    25 Sep 2012, 05:57 PM Reply Like
  • estotz
    , contributor
    Comments (28) | Send Message
     
    Now GMCR has to make more of a loss on their already loss leader, and the razor blade model of selling the coffee is going to their clone competitors.

     

    Short on GMCR till it hits $7.50 ....
    25 Sep 2012, 06:09 PM Reply Like
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